VPUSH
Know each customer
What they browsed, what they left behind, when they read and where they answer, so each message fits the person.
Personalization
Vpush · Customer engagement platform
The right message, for every customer.
Vpush sends each customer a message that fits them, on the channel they actually use, then connects every message into one journey and rewards them for coming back.
- 8channels in one plan
- 3jobs in one platform
- 1journey per customer
Personalization · Orchestration · Loyalty
The problem
Winning a customer is hard. Keeping them is harder.
Messages go out to everyone, the tools sit in separate places, and customers quietly drift away.
One offer, sent to everyone
All customersBig sale todayUp to 30% off everything.
- AIgnored
- BIgnored
- CUnsubscribed
- DIgnored
- EOpened
- FIgnored
Separate tools, one customer
Email toolSpring offer: 20% off
SMS toolSpring offer: 20% off
App toolSpring offer: 15% off
Repeated, and one offer conflicts
Generic messages
Everyone gets the same offer, so most people ignore it.
Bad timing
A message arrives long after the customer stopped caring.
Scattered tools
Email, SMS and app messages are run separately, so customers can get repeated or conflicting messages.
Little reason to return
Customers leave for a competitor because nothing rewards them for staying.
The shift
The same customer. Two very different weeks.
A good neighbourhood shopkeeper remembers your name, knows what you usually buy, and tells you when your favourite item is back. Vpush gives a business that personal touch at a scale no person could manage alone.
Without VpushSeparate tools
- MonEmailA sale for everyone
- MonSMSThe same sale again
- WedAppA different discount
- FriNothingHer cart is never mentioned
Sara drifts to a competitor
With VpushOne journey
- Mon 8:02 PMPushThe shoes she browsed are back in her size
- Tue 8:05 PMWhatsAppHer cart is waiting, with 10% off
- Tue 8:11 PMOrderShe buys and earns points
- SatEmailA reminder that her points are ready
Sara comes back
An illustration: names, times and offers are examples.
Vpush in one minute
Three jobs. One platform.
Vpush makes messages personal, connects them into journeys, and rewards customers for staying. It works across push notifications, email, WhatsApp, SMS and more.
-
01
Personalization
- In plain words
- Each customer sees a message that fits them, sent at a well-timed moment.
- For example
- A shopper who browsed running shoes gets a message about those shoes, not a generic sale.
- What it brings
- More people notice, click and buy.
-
02
Campaign Orchestration
- In plain words
- A full series of messages across channels, planned from one place.
- For example
- A new customer gets a welcome message, then a helpful tip, then a first-order offer.
- What it brings
- Campaigns feel joined up and take less manual work.
-
03
Promos and Loyalty Rewards
- In plain words
- Offers, points and rewards, all in one system.
- For example
- A customer earns points on every order and is reminded when they can redeem them.
- What it brings
- Customers have a clear reason to come back.
Personalization
Each customer sees a message that fits them.
A shopper who browsed running shoes gets a message about those shoes, not a generic sale. Sent at a well-timed moment, on the channel they answer.
- More people notice, click and buy
- Fewer messages that do not suit the customer
- The same customer understood on every channel
What Vpush knows
- Browsed running shoes
- Left a cart
- Reads around 8 PM
- Answers on WhatsApp
The message they get
WhatsApp
Your cart is waiting, and here is 10% off.
Tue · 8:05 PMHow it works
One platform, from the first message to the next order.
Vpush does three jobs together: it makes messages personal, connects them into journeys, and rewards customers for staying.
Plan the journey once
A full series of messages across channels, planned from one place: a welcome, then a helpful tip, then a first-order offer.
Campaign Orchestration
Reach them where they answer
Eight channels in the same plan, so every message works as part of one journey, not a separate campaign.
Push · Email · WhatsApp · SMS · RCS · In-app · Web · Mobile
Reward the return
Offers, points and rewards in the same system. Customers earn points on every order and are reminded when they can redeem them.
Promos and Loyalty Rewards
Campaign Orchestration
Plan the whole journey from one place.
One journey: a shopper leaves a cart. Vpush tries a push reminder first, then WhatsApp with an offer, and either way the purchase earns points.
TriggerShopper leaves cart
PushCart reminder
CheckCame back?
Yes
ResultCustomer buys
No
WhatsAppOffer: 10% off
ResultCustomer buys
LoyaltyPoints earned for the next order
- Campaigns feel joined up
- Less manual work
- No repeated or conflicting messages
Where Vpush reaches customers
Eight channels. One plan.
Reach each customer where that person is most likely to respond.
- Push NotificationsA short alert on their phone or deviceTimely reminders and offers
- Email AutomationEmails sent automatically when something happensWelcome series, newsletters and order updates
- WhatsAppA message in a chat app they already useConversations, order updates and reminders
- In-App MessagingA message shown while they are using the appGuiding users and highlighting features or offers
- Web MessagingA message shown while they are on the websiteWebsite offers and nudges to sign up or buy
- RCSA richer text message that can include images and buttonsEye-catching offers in the phone's messaging app
- SMSA plain text messageShort, important alerts
- Mobile ChannelsOther messages delivered through mobile
Promos and Loyalty Rewards
A clear reason to come back.
Offers, points and rewards run in the same system as the messages. A customer earns points on every order and is reminded when they can redeem them.
- Points on every order
- A reminder when points can be used
- Offers that fit the customer, not a blanket discount
RewardsSara
Points
0
Next reward unlocks at the end of the bar
- OrderRunning shoes · points added
- OrderSocks · points added
- PushYou can redeem your points today.
Why one platform
Separate tools send messages. Vpush runs one plan.
Separate toolsVpush
The messageThe same offer for everyoneA message that fits each customer
The timingOften long after the customer stopped caringA well-timed moment
The channelsRun separately, so messages repeat or conflictEight channels in one plan
The campaignsBuilt tool by tool, by handPlanned once, from one place
The reason to stayNothing rewards stayingPoints and rewards in the same system
Who Vpush is for
Built for businesses that rely on customers returning.
E-commerce, subscriptions, financial services and gaming: businesses where the next visit matters as much as the first.
- Who they are
- Online stores and shopping apps
- Their main challenge
- Abandoned carts and one-time buyers
- How Vpush helps
- Brings shoppers back and encourages larger, repeat orders
Push
"Your cart is waiting, and here is 10% off."
- Who they are
- Streaming, learning, wellness and other paid-plan services
- Their main challenge
- Members who stop using the service, then cancel
- How Vpush helps
- Spots the moment to re-engage and rewards long-term members
In-app
"You have a new lesson waiting. Pick up where you left off."
- Who they are
- Banks, fintech apps, lenders and insurers
- Their main challenge
- Earning trust and getting customers to use more products
- How Vpush helps
- Sends clear, timely updates and relevant product messages
SMS
"Your insurance renews in 7 days. Renew in two taps."
- Who they are
- Mobile and online game studios
- Their main challenge
- Players who lose interest after the first few days
- How Vpush helps
- Brings players back with rewards and in-game offers
Push
"Your daily reward is ready. Claim it before midnight."
- 01
Keep customers longer
Timely reminders and rewards give people a reason to stay.
- 02
More repeat purchases
Relevant offers bring customers back more often.
- 03
Less message fatigue
Customers get messages that suit them, not every campaign the business runs.
- 04
Save the team time
One platform replaces much of the switching between separate tools.
- 05
A consistent experience
Every channel works as part of the same plan.
Best-fit customer
A business with an app or website, a large customer base, and revenue that depends on repeat use, often with a marketing team managing several messaging tools.
Who buys it
Heads of Marketing, Growth, CRM or Customer Retention, and Product Managers.
Questions
Before you start.
What does Vpush do?
Three jobs in one platform: it makes messages personal, connects them into journeys across channels, and runs offers, points and rewards so customers have a reason to come back.
Which channels does it use?
Push notifications, email automation, WhatsApp, in-app messaging, web messaging, RCS, SMS and other mobile channels, all in the same plan.
Who is Vpush for?
Businesses that rely on customers returning: e-commerce, subscriptions, financial services and gaming, usually with an app or website and a large customer base.
Does it replace our messaging tools?
One platform replaces much of the switching between separate tools, so every channel works as part of the same plan.
How do customers avoid getting too many messages?
Each customer gets messages that suit them, not every campaign the business runs, and the channels are planned together so messages do not repeat or conflict.
Vpush
Customers who stay longer, buy more often and feel looked after.
See Vpush plan one journey for your own customers.
Example messages, names and offers on this page are illustrative.
