V Plus · Built for Your Brand
V Plus gives your audience the vertical, swipe-to-watch feed they already love, inside your own app or as a product of its own. Designed and engineered in Pakistan, hosted on your terms.
Already running in production inside BuyPass ai
The Opportunity
Apps that still rely on static banners and long-form content are losing attention to feeds that load instantly and keep people scrolling. Building that feed in-house is slow and expensive, and global platforms bring their own limits.
Building it in-house takes
Global platforms mean
Content and user data sit abroad, which raises data residency questions for banks, telcos and the public sector.
Usage-based pricing in foreign currency makes every month a surprise.
Limited support for Urdu, Arabic and right-to-left interfaces.
Separate products for upload, playback, feeds and moderation, each with its own SDK.
Solution Architecture
V Plus covers the full video lifecycle. Adopt the whole stack, or start with the modules you need and add more as you grow.
Upload, transcoding, storage and content delivery.
Instant-start, swipe-to-watch playback for Android, iOS and Web.
In-app recording, editing, music and text overlays.
Filters, stickers, AR and beauty effects.
An AI recommendation engine that personalises every user's feed.
Live streaming with real-time comments and reactions.
AI and human moderation, piracy protection and access control.
Paywalled content, in-video ads and shoppable product tags.
Dashboards for playback quality, engagement and revenue.
Viewing experience
V Plus preloads and pre-renders what comes next and adjusts quality to the network, so the feed keeps flowing on fibre, on 4G and on a weak signal. Pick a connection to see it.
Plenty of bandwidth: the sharpest version, and the next clip already loaded.The signal drops on the move: quality steps down a size and the feed keeps going.A weak signal: a lighter version keeps every swipe instant instead of spinning.
Creator Kit and Effects
Your users and creators get a full studio in their pocket, with your brand around it.
Smart Feed
The recommendation engine ranks each video for each person from what they actually do, so the feed gets better with every swipe and brings people back.
Live and monetisation
Go live with your audience, then earn from your content in the ways that suit your business.
Go live with real-time comments and reactions from your audience.
Premium content unlocked by payment events.
In-feed and in-video ad slots for your campaigns or your partners'.
Product tags that link a video straight to checkout.
Security and control
Every video is checked before it reaches the feed, and premium content plays only where you allow.
Encrypted video and signed, time-limited playback links.
Premium content is shielded from screen recording.
AI flags what needs a look, and your team makes the final call.
An admin console for content, users and campaigns, with the right access for each role.
For developers
The Player SDK handles the hard parts of short-form playback: instant starts, swiping, preloading, quality switching and subtitles. The rest of V Plus connects through the same platform.
// 1. Open the feed for this user
feed.open(userId)
// 2. Let quality follow the network
feed.quality = "auto"
// 3. Load the next clips early
feed.preload(2)
// 4. Subtitles in the user's language
feed.subtitles("ur")Simplified example of the steps the SDK handles.
Insights
Live dashboards show playback quality and engagement for every video, creator and campaign, and the data flows into your own BI tools.
Business benefits
Proven, production-tested components replace a ground-up build.
Host on Virtuosoft's cloud, your cloud or on-premise, in Pakistan or KSA.
Pricing in PKR and SAR, and efficient encoding that lowers bandwidth spend.
Personalised feeds keep users in the app longer and bring them back more often.
Paywalls, ads and shoppable video turn content into income.
Urdu, Arabic and right-to-left support, and performance tuned for local networks.
A single team owns the platform, the integration and ongoing support.
Engineers in your time zone, on-site when needed.
Use cases
A short explainer for every new feature.
Hosted inside the bank's own environment.
A branded feed for every subscriber.
From the video to checkout in one tap.
Unlock the next episode to keep watching.
Fans react as the match unfolds.
One minute a day, progress saved.
Tour the show apartment from your phone.
Hosted locally, on every citizen's phone.
Engagement models
Best for organisations with an existing app. V Plus modules are added to your app as a new video feed.
Best for a fast launch with minimal IT effort. Hosted and operated by Virtuosoft, billed by subscription.
Best for banks, telcos and the public sector. Deployed in your cloud or data centre for full data control.
Best for brands launching a new video product. We design, build and run a white-label app on V Plus.
Delivery approach
Timelines and pricing are agreed for each engagement.
Step 1 · Discovery
Goals, audience, content sources, integrations and the success metrics we will measure.
Step 2 · Solution design
Module selection, hosting model, and a security and compliance review.
Step 3 · Pilot
A pilot feed for a limited user group, so decisions are made on real use.
Step 4 · Integration and launch
Connection to your identity, payment and analytics systems, then go-live.
Step 5 · Optimise
Ongoing tuning of recommendations, playback quality and engagement.
Why Virtuosoft
Across Pakistan, KSA, the UAE and Qatar.
Covering software products, cloud, DevOps, AI and data.
We build the product and run the integration.
Our cybersecurity practice hardens every deployment.
Our cloud engineering team runs the managed, private and on-premise options.
Teams in Pakistan and a Riyadh office for Gulf clients.
Questions
V Plus is Virtuosoft's own short-form video platform. It powers a vertical, swipe-to-watch feed inside your app or as a product of its own, and covers upload, playback, creation, personalised feeds, live streaming, content safety and analytics.
No. V Plus is modular. You can start with the modules you need, for example the player and the feed, and add creation, live or monetisation later.
Where you choose: on Virtuosoft's cloud, on your own cloud or on-premise, in Pakistan or KSA.
Yes. V Plus supports Urdu, Arabic and right-to-left interfaces, with subtitles and multi-language audio.
Pricing is agreed per engagement, in local currency (PKR or SAR), so costs are predictable.
Yes. V Plus powers the short-form video experience in BuyPass ai, running in production for a live audience in Pakistan.
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